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PREVIEW: The Lorax

lorax image, universal studiosUniversal releases the 3D-CG Dr. Seuss’ The Lorax March 2, 2012. From the creators of Despicable Me (and of course, originally from Dr. Suess) this adaptation of the classic The Lorax bring us an animated adventure featuring a 12 year old boy’s search for the one thing that will help him win the girl of his dreams. This search brings him to uncover the story of the Lorax, voiced by Danny DeVito. Ed Helms voices the Once-ler, with Zac Efron as Ted, our main character, Taylor Swift as Audrey, the girl of Ted’s dreams and Betty White as Ted’s Grammy Nora. This is, of course not a straight versio of the original, but an expanded, bigger, brighter, flashier “Hollywood” version, as they say, so parents should be prepared to see something quite a bit different than the version you’ve read year after year or, for those who have seen it, the original animated version from the 70’s. This version is amped up to match the superb & amazing animation brought to us by the fabulous Illumination Entertainment. If you’ve seen Despicable Me or Hop, you know what I mean. My 4 year old has seen several clips & he’s already counting the days to the release and plans a full review (with help from his “assistant”). If you haven’t seen either,  there’s a bit more below to get you ready. It should be a really fun, fast moving movie to keep modern, media savy children entertained with a bit of a love story thrown in for good measure. It is Hollywood after all. And yes, there still is the original message penned by Dr Suess mixed in there too. If you still need more, if there is anyone who was born to play the Lorax, it has to be Danny DeVito.

Dr. Seuss’ The Lorax is the third feature created by Universal Pictures and Illumination Entertainment (Despicable Me, Hop) adn features Illuminations spectacular animation as much as anything else. Here are a few preview images supplied by Universal to give us a hint of what to expect. I’ve also added Universal’s TV spot (from last night’s Super Bowl) & the trailer for a bit better look. (all images courtesy Universal Pictures and Illumination Entertainment)

“Dr. Seuss’ The Lorax”, a 3D-CGI comic adventure from the creators of “Despicable Me” and the imagination of Dr. Seuss, features the voice talents of ED HELMS as the enigmatic Once-ler…shown here as a young man.

“Dr. Seuss’ The Lorax”, a 3D-CGI comic adventure from the creators of “Despicable Me” and the imagination of Dr. Seuss, features the voice talents of ED HELMS as the enigmatic Once-ler.

“Dr. Seuss’ The Lorax”, a 3D-CGI comic adventure from the creators of “Despicable Me” and the imagination of Dr. Seuss, features the voice talents of DANNY DEVITO as the gruff but lovable Lorax.