Erica Tanov

Subtle. soft. beautiful. clean. pure.


from the erica tanov s/s 2011 collection, photogrpah by erica shiresErica Tanov offers gorgeous clothes that are both modern and romantic. These are clothes that will make you feel very pretty and yet are still casual enough to play in. They are exactly as described on her site: subtle, soft, beautiful, clean and pure. Perfect for everyday.


photo by katy grannanErica Tanov started her line in 1990 after working in New York at Rebecca Moses. A native of California, her clothes echo the casual airiness of California with meticulous construction and precise attention to detail more akin to life in New York. Light and fluid, yet stylish and modern, a unique line for someone who knows what they want is is happy to express their own style, yet still look sophisticated and fresh.  In 1994, Erica returned to the Bay Area to open her first retail shop, which has now expanded to 3 stores in California and one in New York City.

Erica’s line offers such a unique aesthetic that is reflected in the wonderful photographs used to bring her clothes to life. Visit her site to view her current line and stay to see the beautiful photographs of many of the past collection from some amazing photographers including Debra McClinton, Katy Grannan and Erica Shires. The Fall 2010 collection, photgraphed by Katy Grannan, features dancer Muriel Maffre, pictured above right in the signature Lola Slip.


photos l-r: debra mcclinton F2005, debra mcclinton F2007, erica shires SS2010, erica shires SS2010

Click the image below to to our gallery of images from the Spring/Summer 2011 Road Trip photographed by Erica Shires. (update: we’ve also added a slideshow at the bottom thanks to Squarespace’s new feature. It’s stil a bit odd at times, so I’m leaving the link to the image gallery as well.)


Please visit the Erica Tanov website for complete details on her line, stockists and shop locations, as well as to view the amazingly beautiful photography that bring her line to life. You can also see more of Erica and her home in DwellStudio’s UNDECORATE by DwellStudio Founder & Creative Director, Christiane Lemieux.


collage of the s/s 2010 collection, photography by erica shires